The PDP NFL controller was part of the Faceoff line. I was tasked with redesigning the original packaging, and show a more streamlined approach. I wanted to emphasize the unique texture and details the controller face had, therefore I shot it at an angle that highlighted its features. I used images and iconography throughout the layout to communicate the interchangeable faceplate. Additionally, by not letting any real estate go to waste, I used the top and bottom flap closures to show the NFC/AFC teams available. I also contributed to the product design by mocking up a render and suggesting the incorporation of the white laces.