After designing numerous sachet packaging for the Nestle Maggi Soup line, I also needed to create a POP display to house the sachets. Although powdered soup is probably not the most ideal substance to convey fresh ingredients, I still wanted to play into the nostalgia of a farmer’s market feel. I designed the panels of the POP to look like wooden crates that had fresh vegetables stuffed inside. This playful approach was appealing and rendered great sales results.