At MaCher we were encouraged to come up with innovative marketing solutions to pitch to our clients. This was an idea I came up with leveraging the packaging to include coasters that would tear away from the actual tray/box. The main takeaway is not only the utility behind the design, but the hope of having a long-lasting advertisement laying on the consumer’s table/counter/bar. The MaCher beer label & packaging was created to represent the idea, this way client’s could easily envision their own brand on the packaging.